KSRTC implements Flexi charges for inter-state buses during vacation season to attract more passengers. Flexi rates will be in effect from May to July, aiming to reduce reliance on private buses.
Flexi Charge System
- Fare adjustments up to 15% reduction from Tuesday to Thursday to encourage weekday travel.
- The fare increase up to 30% from Friday to Monday to capitalize on weekend travel demand.
Revenue Enhancement Strategy
- Decision based on a meeting chaired by the Financial Adviser and Chief Accounts Officer to increase KSRTC’s revenue.
- Flexi charge system previously successful during Onam and Christmas seasons.
Operational Changes
- Only online reservations are allowed on days with Flexi charges.
- Additional services to Bengaluru, Chennai, and Mysuru to accommodate increased demand.
KSRTC’s adoption of Flexi charges showcases its innovative approach to increase revenue and compete effectively with private buses. The strategy, previously successful during peak seasons, aims to provide passengers with affordable travel options while boosting KSRTC’s financial health.
Source : keralakaumudi
